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The DAC & DIAC are proud to co-present the Technorama 2023 Keynote Address

Friday March 31st 2023  |  12:30 - 1:30 pm in the Upper Plaza Lobby

What is the Future of Denturism in Canada?

For the first time ever, in late 2022, the Dental Industry Association of Canada (DIAC) & The Denturist Association of Canada commissioned independent market research to try to answer this question. 

Jaro Wojcicki Jr., DD, President of the Denturist Association of Canada will provide introductory remarks and David Malesich, President of Echelon Research Group will present the key findings of the first Future of Denturism™ Survey.


Jaro Wojcicki Jr., DD

President of The Denturist Association of Canada

Jaro’s Wojcicki Jr.'s grandfather was a denturist and was, in fact, one of the founding fathers of denturism. Jaro’s father was also a denturist, making Jaro Jr. the third generation of denturists in his family.

Jaro graduated from College in Seattle, obtaining his licence in 2002 and returning home in 2006 to open a practice and serve patients in the area he calls home. He grew up in Perkinsfield and still plays hockey locally. Jaro is not only the President of The Denturist Association of Canada but is also the President of the Denturist Association of Ontario.

Outside of his busy practice and association duties, Jaro sees patients at both the Waypoint Centre for Mental Health and Christian Island. He also does house calls to all the nursing homes when necessary. Jaro works with several dentists in the area and has been specially trained and gained much experience with implant-supported dentures.

His quality craftsmanship, his integrity and his excellent rapport with patients have led to his solid reputation and success in his field.

David Malesich

President & Founder, Echelon Research Group

David Malesich is Echelon Research Group’s founder and is a seasoned marketing and public opinion research professional with over 25 years of experience in market research and consulting within Canada, the USA and abroad.

Over the years, David has provided global and domestic clients with competitive information and strategic insight to address a wide range of issues for the both the B2C and B2B markets through actionable research studies.

David has helped decision makers by conducting various types of projects including: usage & attitude, concept testing, advertising effectiveness, brand equity, customer satisfaction & loyalty, and customer segmentation.

Through analysis and identification of emerging trends and opportunities, David has helped clients develop strategies for improving client revenue and loyalty, develop/reposition products & services, identify winning marketing strategies, anticipate market response, and how to structure operations.

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